Digital Marketing Certifications Answers

Video ads on Twitter feel more relevant and less intrusive because: ✅ Correct Answer: False The post 🥇True or False: You create a First View campaign by starting with the campaign objective.ヅ appeared first on iAppnalysis . July 09, 2020 at 07:28PM

When will people on Twitter typically see a First View campaign in their timeline? ✅ Correct Answer: The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign. The post 🥇When will people on Twitter typically see a First View campaign in their timeline?ヅ appeared first on iAppnalysis . July 09, 2020 at 11:55AM

Each Promoted Trend is made up of which three components? (Select three.) ✅ Correct Answer: Companion Tweets, Trend Description, Trend #Hashtag The post 🥇Each Promoted Trend is made up of which three components? (Select three.)ヅ appeared first on iAppnalysis . July 08, 2020 at 10:40PM

Video ads on Twitter feel more relevant and less intrusive because: ✅ Correct Answer: When paired together, First View and Promoted Trend drive higher key ad metrics. The post 🥇Which statement about First View and Promoted Trend is true?ヅ appeared first on iAppnalysis . July 08, 2020 at 10:31PM

True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day. ✅ Correct Answer: False The post 🥇True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.ヅ appeared first on iAppnalysis . July 08, 2020 at 10:23PM

In-Stream Video Ads help advertisers to: (Select two.) ✅ Correct Answer: Build brand relevance by running targeted pre-roll video ads before video content they're already watching. Generate brand lift with video content The post 🥇In-Stream Video Ads help advertisers to: (Select two.)ヅ appeared first on iAppnalysis . July 08, 2020 at 08:50PM

Match the following sponsorship types to the definitions. ✅ Correct Answer: A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (3) Video ads that run in front of near-live feeds. (1) Video ads that run before live feeds. (2) Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (4) The post 🥇Match the following sponsorship types to the definitions.ヅ appeared first on iAppnalysis . July 08, 2020 at 08:34PM

Video ads on Twitter feel more relevant and less intrusive because: ✅ Correct Answer: They display within the timeline as normal Tweets (although marked as Promoted). The post 🥇Video ads on Twitter feel more relevant and less intrusive because:ヅ appeared first on iAppnalysis . July 08, 2020 at 07:18PM

True or False: Promoted Trend Description can be changed by advertisers throughout the day. ✅ Correct Answer: True. The post 🥇True or False: Promoted Trend Description can be changed by advertisers throughout the day.ヅ appeared first on iAppnalysis . July 08, 2020 at 04:21PM

Which of these statements best describe First View? (Select all that apply.) ✅ Correct Answers: It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions, It can only be purchased by one advertiser per day, per geography. The post 🥇Which of these statements best describe First View? (Select all that apply.)ヅ appeared first on iAppnalysis . July 08, 2020 at 03:36PM

Advertisers should consider First View when they want to: (Select all that apply.) ✅ Correct Answers: Be the first thing people see when they open Twitter, when memory response is highest, Maximize watch time with a format typically watched longer than other Twitter timeline formats, Drive a higher brand and message recall The post 🥇Advertisers should consider First View when they want to: (Select all that apply.)ヅ appeared first on iAppnalysis . July 08, 2020 at 02:24PM

Which Live Brand Studio product offers live, real-time analytics in Media Studio? ✅ Correct Answer: Both Broadcast and Event Page The post 🥇Which Live Brand Studio product offers live, real-time analytics in Media Studio?ヅ appeared first on iAppnalysis . July 08, 2020 at 01:38PM

First View campaigns can only be purchased through _____. ✅ Correct Answer: Your Twitter Client Partner. The post 🥇First View campaigns can only be purchased through _____.ヅ appeared first on iAppnalysis . July 08, 2020 at 01:27PM

Why should you work with an influencer? ✅ Correct Answer: An influencer's authentic voice may help make your brand more relevant. The post 🥇Why should you work with an influencer?ヅ appeared first on iAppnalysis . July 08, 2020 at 01:19PM

Match the best practices for good creative to the statements.✅ Correct Answer: Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (3) Include your branding prominently throughout your creative. (1) The sweet spot for a video ad is about 6 seconds. (2) The post 🥇Match the best practices for good creative to the statements.ヅ appeared first on iAppnalysis . July 08, 2020 at 01:00PM

The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______. ✅ Correct Answer: Explore tab The post 🥇The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.ヅ appeared first on iAppnalysis . July 08, 2020 at 11:51AM

True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section. ✅ Correct Answer: True The post 🥇True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section.ヅ appeared first on iAppnalysis . July 08, 2020 at 11:50AM

Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.) ✅ Correct Answer: Promoted Trend & First View The post 🥇Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.)ヅ appeared first on iAppnalysis . July 08, 2020 at 11:34AM

Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now? ✅ Correct Answer: Pre-roll before live video The post 🥇Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?ヅ appeared first on iAppnalysis . July 08, 2020 at 11:01AM

In-Stream Video Ads are: ✅ Correct Answer: Curated, relevant, engaging, and brand-safe. In-Stream Video Ads marketplace is an exclusive, premium, global collection of over 200 hand-selected and brand-safe publishers across 15 content categories. The post 🥇In-Stream Video Ads are:ヅ appeared first on iAppnalysis . July 08, 2020 at 10:49AM

What are the three types of video formats you can choose for your Promoted Video Views campaign? ✅ Correct Answer: Video, GIF, Conversational Video The post 🥇What are the three types of video formats you can choose for your Promoted Video Views campaign?ヅ appeared first on iAppnalysis . July 08, 2020 at 10:42AM

Match the sponsorship purchase methods to the descriptions. ✅ Correct Answer: Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3) Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase. (1) Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2) The post 🥇Match the sponsorship purchase methods to the descriptions.ヅ appeared first on iAppnalysis . July 08, 2020 at 09:51AM