Digital Marketing Certifications Answers

What is Amazon's version of a SKU (stock keeping unit) that is used to identify unique products on Amazon? ✅ Correct Answer is ASIN The post 🥇What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?ヅ appeared first on iAppnalysis . May 01, 2020 at 11:40AM

True or false? It's possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results. ✅ Correct Answer is True The post 🥇True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.ヅ appeared first on iAppnalysis . May 01, 2020 at 02:19AM

Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword "computer" for this ad. Which principle explains why her ad may not display? ✅ Correct Answer is relevancy. The post 🥇Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?ヅ appeared first on iAppnalysis . May 01, 2020 at 02:08AM

Which of the following is NOT included in the retail readiness checklist? ✅ Correct Answer is delivery method. The post 🥇Which of the following is NOT included in the retail readiness checklist?ヅ appeared first on iAppnalysis . May 01, 2020 at 01:41AM

True or false? Sponsored ads are bought by impression (CPM). ✅ Correct Answer is False. Sponsored ads are bought by auction-based CPC model. The post 🥇True or false? Sponsored ads are bought by impression (CPM).ヅ appeared first on iAppnalysis . May 01, 2020 at 01:26AM

True or false? Brands that only sell products and services OFF Amazon can leverage Amazon's sponsored ads. ✅ Correct Answer is False The post 🥇True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.ヅ appeared first on iAppnalysis . April 30, 2020 at 10:40PM

Which of the following is an optimal main image? ✅ Correct Answer is B. Option B is the main optimal image as it has a pure white background, fills 80-100% of the frame and shows only the product being sold. The post 🥇Which of the following is an optimal main image?ヅ appeared first on iAppnalysis . April 30, 2020 at 10:28PM

GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement? ✅ Correct Answer is The campaign paused until automatically resuming on Wednesday The post 🥇GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?ヅ appeared first on iAppnalysis . April 30, 2020 at 10:14PM

TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for "Apple computer accessories." Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories? ✅ Correct Answer is negative phrase match The post 🥇TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?ヅ appeared first on iAppnalysis . April 30, 2020 at 10:05PM

Fabian is checking his client's product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready? ✅ Correct Answer is There are 5 items left in stock The post 🥇Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?ヅ appeared first on iAppnalysis . April 30, 2020 at 10:04PM

True or false? The product detail page should NOT include "what's in the box" shots as it may lead to confusion for shoppers. ✅ Correct Answer is False The post 🥇True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.ヅ appeared first on iAppnalysis . April 30, 2020 at 09:25PM

Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours? ✅ Correct Answer is subtitutes. The post 🥇Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?ヅ appeared first on iAppnalysis . April 30, 2020 at 10:56AM

Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need? ✅ Correct Answer is advertising console The post 🥇Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?ヅ appeared first on iAppnalysis . April 30, 2020 at 01:42AM

True or false? The "adjust bids by placement" setting for Sponsored Products will not work with dynamic bids. ✅ Correct Answer is False The post 🥇True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.ヅ appeared first on iAppnalysis . April 30, 2020 at 01:34AM

Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur? ✅ Correct Answer is The campaign will pause until inventory is replenished. The post 🥇Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?ヅ appeared first on iAppnalysis . April 30, 2020 at 01:16AM

With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product? ✅ Correct Answer is Product targeting, The post 🥇With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?ヅ appeared first on iAppnalysis . April 30, 2020 at 12:40AM

Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales? ✅ Correct Answer is Automatic Targeting The post 🥇Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?ヅ appeared first on iAppnalysis . April 30, 2020 at 12:08AM

Which of the following choices would likely require the highest bid amount? ✅ Correct Answer is exact match. The post 🥇Which of the following choices would likely require the highest bid amount? ヅ appeared first on iAppnalysis . April 29, 2020 at 11:14PM

SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case? Select All Correct Responses ✅ Correct Answer is Sponsored Brands The post 🥇SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case? Select All Correct Responsesヅ appeared first on iAppnalysis . April 29, 2020 at 11:06PM

What is the minimum star rating a product should have to be considered retail ready? ✅ Correct Answer is 3.5 stars The post 🥇What is the minimum star rating a product should have to be considered retail ready?ヅ appeared first on iAppnalysis . April 29, 2020 at 10:59PM

Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, "Good gifts for mom." Which sponsored ad could they use? Select All Correct Responses ✅ Correct Answer is SPonsored Brands. The post 🥇Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use? Select All Correct Responsesヅ appeared first on iAppnalysis . April 29, 2020 at 10:33PM

If an advertiser's goal is for campaign efficiency, which ASINs should they avoid using? (Select 2). Select All Correct Responses. ✅ Correct Answers: ASINs with 2 star reviews, ASINs that have low sales The post 🥇If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2). Select All Correct Responsesヅ appeared first on iAppnalysis . April 29, 2020 at 07:53PM

Gini's Jewelry has been using Amazon's sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them? ✅ Correct Answer is Manual Targeting. The post 🥇Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?ヅ appeared first on iAppnalysis . April 29, 2020 at 07:26PM

Which of the following search terms would be considered a phrase match for the keyword "cat litter?" ✅ Correct Answer is "pine cat litter“ The post 🥇Which of the following search terms would be considered a phrase match for the keyword “cat litter?”ヅ appeared first on iAppnalysis . April 29, 2020 at 06:06PM

What is the minimum number of customer reviews a product should have to be considered retail ready? ✅ Correct Answer is 15 reviews. The post 🥇What is the minimum number of customer reviews a product should have to be considered retail ready? appeared first on iAppnalysis . April 29, 2020 at 05:46PM

Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance? Correct Answer is $0.79 The post 🥇Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?ヅ appeared first on iAppnalysis . April 29, 2020 at 03:46PM

Sports Lab wants to increase their overall sales. They will use _______ to advertise their best-selling product, and __________ to drive traffic to their entire product offering. ✅ Correct Answer is Sponsored Products, Sponsored Brands The post 🥇Sports Lab wants to increase their overall sales. They will use _______ to advertise their best-selling product, and __________ to drive traffic to their entire product offering.ヅ appeared first on iAppnalysis . April 29, 2020 at 02:20PM

True or false? Optimizing the enhanced content section can improve organic SEO. ✅ Correct Answer is True. The text in the enhanced content contains keywords The post 🥇True or false? Optimizing the enhanced content section can improve organic SEO.ヅ appeared first on iAppnalysis . April 28, 2020 at 10:45PM

True or false? Sponsored Products allow you to target by keyword, ASIN, or category. ✅ Correct Answer is True The post 🥇True or false? Sponsored Products allow you to target by keyword, ASIN, or category.ヅ appeared first on iAppnalysis . April 28, 2020 at 10:24PM

Examine this product detail page. Which of the following elements is not retail ready? ✅ Correct Answer is Images. Image is not retail ready. The post 🥇Examine this product detail page. Which of the following elements is not retail ready? ヅ appeared first on iAppnalysis . April 28, 2020 at 06:41PM

If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use? ✅ Correct Answer is Product Targeting The post 🥇If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?ヅ appeared first on iAppnalysis . April 28, 2020 at 04:00PM

Which best describes Sponsored Brands? ✅ Correct Answer is  Sponsored Brands Ads features a custom headline and logo or image The post 🥇Which best describes Sponsored Brands?ヅ appeared first on iAppnalysis . April 28, 2020 at 03:52PM

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs? ✅ Correct Answer is add more quality ASINs The post 🥇If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?ヅ appeared first on iAppnalysis . April 28, 2020 at 12:48PM

Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses ✅ Correct Answers: Coffee Fizz with an average 4.5 star rating, Their top selling product Tea Fizz, Citrus Fizz with 50 customer reviews The post 🥇Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responsesヅ appeared first on iAppnalysis . April 28, 2020 at 12:26PM

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction? ✅ Correct Answer is search term report The post 🥇LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?ヅ appeared first on iAppnalysis . April 28, 2020 at 12:05PM

Which of the following ACOS indicates the more efficient advertising campaign? ✅ Correct Answer is 12 %. Low ACOS = Efficient Advertising Campaign The post 🥇Which of the following ACOS indicates the more efficient advertising campaign?ヅ appeared first on iAppnalysis . April 28, 2020 at 11:55AM

Which of the following is an example of a brand halo conversion? ✅ Correct Answer is A customer clicks on a brand's sponsored ad for tennis shoes, and then purchases dress shoes from that vendor. The post 🥇Which of the following is an example of a brand halo conversion?ヅ appeared first on iAppnalysis . April 28, 2020 at 10:57AM

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal? ✅ Correct Answer is add new keywords The post 🥇Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?ヅ appeared first on iAppnalysis . April 28, 2020 at 02:08AM

How is advertising cost of sales (ACOS) calculated? ✅ Correct Answer is ad spend / attributed sales. Typically, you want a low ACOS. The post 🥇How is advertising cost of sales (ACOS) calculated?ヅ appeared first on iAppnalysis . April 28, 2020 at 01:57AM

Which of the following will notify advertisers when their campaign has run out of budget during the Select All Correct Responses ✅ Correct Answers: bulksheet reports that compare daily budget and spend, email notifications, Advertising Console The post 🥇Which of the following will notify advertisers when their campaign has run out of budget during the day. Select All Correct Responsesヅ appeared first on iAppnalysis . April 28, 2020 at 01:49AM

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACoS for the campaign?✅ Correct Answer is remove the underperforming ASINs from their campaign The post 🥇Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACoS for the campaign?ヅ appeared first on iAppnalysis . April 27, 2020 at 10:14PM

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword "denim jacket." A customer searches for "denum jacket." Based on this, which of the following is a true statement? ✅ Correct Answer is The ad will not serve due to the misspelling. The post 🥇BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?ヅ appeared first on iAppnalysis . April 27, 2020 at 10:03PM

Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability? Select All Correct Responses ✅ Correct Answer is Sponsored Products The post 🥇Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability? Select All Correct Responsesヅ appeared first on iAppnalysis . April 27, 2020 at 08:36PM

Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category 'automotive floor mats'. Which targeting method did they use? ✅ Correct Answer is Product Targeting The post 🥇Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?ヅ appeared first on iAppnalysis . April 27, 2020 at 08:27PM

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses ✅ Correct Answers are add more keywords to increase visibility & increase bids on high-performing keywords The post 🥇Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responsesヅ appeared first on iAppnalysis . April 27, 2020 at 08:18PM

True or false? Cancelled orders are not included in sales attribution metrics. ✅ Correct Answer is True. Cancelled orders do not appear in sales attribution metrics. The post 🥇True or false? Cancelled orders are not included in sales attribution metrics.ヅ appeared first on iAppnalysis . April 27, 2020 at 07:58PM

Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for? ✅ Correct Answer is add those keywords as negative keywords The post 🥇Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?ヅ appeared first on iAppnalysis . April 27, 2020 at 07:46PM

Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responses ✅ Correct Answer is Sponsored Brands The post 🥇Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responsesヅ appeared first on iAppnalysis . April 27, 2020 at 05:46PM

In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________? ✅ Correct Answer is % of order new-to-brand The post 🥇In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________? ヅ appeared first on iAppnalysis . April 27, 2020 at 05:26PM

Climato needs to report on how much they've spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them? ✅ Correct Answer is performance over time report The post 🥇Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?ヅ appeared first on iAppnalysis . April 27, 2020 at 04:39PM

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use? ✅ Correct Answer is new-to-brand The post 🥇Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?ヅ appeared first on iAppnalysis . April 27, 2020 at 04:24PM

True or false? If an advertiser's goal is sales efficiency, they should decrease bids on keywords with high ACOS. ✅ Correct Answer is True The post 🥇True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.ヅ appeared first on iAppnalysis . April 27, 2020 at 04:03PM

Hubspot Inbound Marketing Certification Exam Answers. 100% Correct Answers ✅. Earn the prestigious Hubspot Inbound Marketing Certification & become an Inbound Marketing Expert Question 1 All of the following are examples of a SMART goal EXCEPT: Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. Question 2 Which of the following is NOT a category you should organize your content audit by? Buyer’s journey stage Content length Marketing funnel stage Content title Question 3 True or false? Social media is a key driver for word-of-mouth marketing. True False Question 4 True or false? One of the best uses of Twitter is networking in private groups. True False Question 5 Which network has the longest life for a piece of conten

How Can You Apply Flywheel Thinking To Your Company’s Budget? ✅ Correct Answer is By investing as much money into things that drive customer happiness—such as support teams and product improvements—as you do into acquiring new customers through marketing and sales. The post 🥇How Can You Apply Flywheel Thinking To Your Company’s Budget?ヅ appeared first on iAppnalysis . April 24, 2020 at 04:28AM

What area(s) can you experiment with when you’re optimizing a conversion opportunity? ✅ Correct Answer is All of the above. The post What area(s) can you experiment with when you’re optimizing a conversion opportunity? appeared first on iAppnalysis . April 24, 2020 at 03:46AM

What three criteria should you use when deciding to automate a conversation on your website? ✅ Correct Answer:That it is repeatable, predictable & impactful The post What three criteria should you use when deciding to automate a conversation on your website? appeared first on iAppnalysis . April 24, 2020 at 03:33AM

Why is goal setting important to inbound marketing? ✅ Correct Answer is All of the above. It creates alignment, measures the success & gives you guardrails The post Why is goal setting important to inbound marketing? appeared first on iAppnalysis . April 24, 2020 at 03:22AM

What is an example of a great value offer? ✅ Correct Answer: All of the above. Educational videos, Free tools, Blog posts, Whitepapers The post What is an example of a great value offer? appeared first on iAppnalysis . April 24, 2020 at 02:40AM

Fill in the blank: If lead nurturing is the content, then segmentation is __________. ✅ Correct Answer: how you provide context The post Fill in the blank: If lead nurturing is the content, then segmentation is __________. appeared first on iAppnalysis . April 24, 2020 at 02:15AM

What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply. ✅ Correct Answer: The post What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply. appeared first on iAppnalysis . April 24, 2020 at 01:33AM

All of the following elements will help readers easily digest the content of a blog post EXCEPT: ✅ Correct Answer: Calls-to-action The post All of the following elements will help readers easily digest the content of a blog post EXCEPT: appeared first on iAppnalysis . April 24, 2020 at 01:24AM

Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post? ✅ Correct Answer: “Download a Team Communication Guide” The post 🥇Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?ヅ appeared first on iAppnalysis . April 24, 2020 at 12:58AM

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response? ✅ Correct Answer: “That’s not a good idea. We’re trying to attract new visitors with our posts. These people haven’t yet heard of our company. If we write about ourselves, they won’t find us organically.” The post 🥇Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?ヅ appeared first on iAppnalysis . April 24, 2020 at 12:17AM

Your boss wants a report on the success of your blog. What information should you NOT analyze? ✅ Correct Answer is Number of keywords per blog post The post 🥇Your boss wants a report on the success of your blog. What information should you NOT analyze?ヅ appeared first on iAppnalysis . April 23, 2020 at 10:29PM

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation? ✅ Correct Answer: The best family-friendly vacation destinations The post 🥇You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?ヅ appeared first on iAppnalysis . April 23, 2020 at 10:07PM

You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment? ✅ Correct Answer: By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs. The post 🥇You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?ヅ appeared first on iAppnalysis . April 23, 2020 at 09:46PM