Digital Marketing Certifications Answers

You're running an App campaign for OneStop, an international clothing retailer, and you're trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers. Select All Correct Responses ✅ Correct Answers: Are view-through conversions being measured and valued appropriately? How are users moving between OneStop's app and web properties? Which of OneStop's app users have the highest long-term value? The post 🥇You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers. Select All Correct Responsesヅ appeared first on iAppnalysis . June 04, 2020 at 07:24PM

You've just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct Responses ✅ Correct Answers: Review the campaign's existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality, Use the asset report to see which assets are low-performing and gradually swap them out for new ones The post 🥇You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct Responsesヅ appeared first on iAppnalysis . June 04, 2020 at 05:30PM

Your manager is questioning the need for you to spend time on your new Google App campaign, since "machine learning is doing everything." What are three things you can tell your manager you're doing to guide the campaign? Select the best answers. Select All Correct Responses ✅ Correct Answers: Provide the system with ample, meaningful data and the time to process it, Keep an eye on strategy and objectives, evolving them over time as needed, Create helpful boundaries for the system to work within by setting a thoughtful bid and budget. The post 🥇Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct Responsesヅ appeared first on iAppnalysis . June 04, 2020 at 03:50PM

Why is conversion tracking critical for Google App campaigns? Select the best answer. ✅ Correct Answer is Data captured with conversion tracking powers the machine learning that's at the heart of Google App campaigns. The post 🥇Why is conversion tracking critical for Google App campaigns? Select the best answer.ヅ appeared first on iAppnalysis . June 04, 2020 at 02:50PM

How do Google App campaigns help both marketers and users? Select the best answer. ✅ Correct Answer is By delivering a relevant ad to the right user at the right time The post 🥇How do Google App campaigns help both marketers and users? Select the best answer.ヅ appeared first on iAppnalysis . June 04, 2020 at 02:45PM

Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses ✅ Correct Answers: To help users discover the app, To increase user engagement with the app The post 🥇Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responsesヅ appeared first on iAppnalysis . June 04, 2020 at 02:30PM

Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours? ✅ Correct Answer: Themed ad groups are used to create and deliver relevant ads to travelers with different interests. The post 🥇Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?ヅ appeared first on iAppnalysis . June 04, 2020 at 01:57PM

What should you keep in mind when selecting events to measure in a Google App campaign? ✅ Correct Answer is Pick an event that matters to your business and occurs frequently. The post 🥇What should you keep in mind when selecting events to measure in a Google App campaign?ヅ appeared first on iAppnalysis . June 04, 2020 at 01:14PM

Which of the following roles does an app play in overall business strategy? ✅ Correct Answer is Delivering a great user experience as part of the customer journey The post 🥇Which of the following roles does an app play in overall business strategy?ヅ appeared first on iAppnalysis . June 04, 2020 at 01:05PM

What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses ✅ Correct Answer is Driving app downloads, Encouraging app usage The post 🥇What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responsesヅ appeared first on iAppnalysis . June 04, 2020 at 11:51AM

Poppy's setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective? ✅ Correct Answer is A focus on "Install volume" while targeting "Users likely to perform a specific in-app action". The post 🥇Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?ヅ appeared first on iAppnalysis . June 04, 2020 at 02:02AM

Why doesn't machine learning happen immediately after starting a Google App campaign? ✅ Correct Answer is There's a lot of data needing to be processed. The post 🥇Why doesn’t machine learning happen immediately after starting a Google App campaign?ヅ appeared first on iAppnalysis . June 04, 2020 at 01:48AM

What's an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners? ✅ Correct Answer is It helps make your measurement more comprehensive. The post 🥇What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?ヅ appeared first on iAppnalysis . June 04, 2020 at 01:43AM

For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue? ✅ Correct Answer is Every two to three months. The post 🥇For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?ヅ appeared first on iAppnalysis . June 04, 2020 at 12:14AM

A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster? ✅ Correct Answer is Set the campaign's daily budget slightly higher than originally planned. The post 🥇A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?ヅ appeared first on iAppnalysis . June 03, 2020 at 06:57PM

What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.) Select All Correct Responses ✅ Correct Answers: Machine learning produces results that align with defined campaign goals, Machine learning saves time by analyzing hundreds of signals automatically. The post 🥇What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.) Select All Correct Responsesヅ appeared first on iAppnalysis . June 03, 2020 at 06:21PM

What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select All Correct Responses ✅ Correct Answers: Time, Data The post 🥇What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select All Correct Responsesヅ appeared first on iAppnalysis . June 03, 2020 at 04:21PM

Hiroko's manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses ✅ Correct Answers: Evolve the strategy, Provide a lot of good data, Set boundaries. The post 🥇Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responsesヅ appeared first on iAppnalysis . June 03, 2020 at 03:40PM

When setting up a new Google App campaign, which three settings must be made at the campaign level? ✅ Correct Answer is Budget, language, location. The post 🥇When setting up a new Google App campaign, which three settings must be made at the campaign level?ヅ appeared first on iAppnalysis . June 03, 2020 at 03:33PM

An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses ✅ Correct Answers: Include app store badges and brand logo for credibility, Include the maximum of 20 images for coverage, Include images with high pixel density for visibility. The post 🥇An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responsesヅ appeared first on iAppnalysis . June 03, 2020 at 03:21PM