Question 1 What's the biggest challenge for most businesses when going online? Question 2 Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Question 3 Where does the domain name of a website primarily sit? Question 4 When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework? Question 5 When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? Question 6 What is the term we use to describe how search engines categorise each piece of content? Question 7 Search engines see the content on a website as written code. How can you help search engines identify the images on your website? Question 8 When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which ...
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