🥇 Google Digital Garage Certification Final Exam Answers ✅

Question 1

What's the biggest challenge for most businesses when going online?

Question 2
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

Question 3
Where does the domain name of a website primarily sit?

Question 4
When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework?

Question 5
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

Question 6
What is the term we use to describe how search engines categorise each piece of content?

Question 7
Search engines see the content on a website as written code. How can you help search engines identify the images on your website?

Question 8
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

Question 9
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Question 10
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

Question 11
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

Question 12
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

Question 13
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

Question 14
If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

Question 15
Fill in the blank: When search engines use factors like geolocation, IP address and location-based search terms to produce geographically tailored results, this is called _____________.

Question 16
Why is it important to reach customers on their mobiles when advertising locally?

Question 17
Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?

Question 18
When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

Question 19
Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

Question 20
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?

Question 21
How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach?

Question 22
Which of the following factors can impact the open rate of your email campaigns?

Question 23
When planning your display advertising, what does the word 'placement' mean?

Question 24
Which of the following is a benefit of display advertising over search advertising?

Question 25
Fill the blank: In the world of display advertising, remarketing is a way to _________.

Question 26
When creating video marketing content on a budget, what is the first thing you should consider doing?

Question 27
What can you do to help your videos appear in search results?

Track and measure web traffic
Question 28
When using analytics programmes on your website, which of these do not fall under the category of a metric?

Question 29
In the world of analytics, the time the user spent on your site is considered which type of data?

Question 30
When it comes to web analytics, what insights can you gather using analytics tools?

Question 31
What do website analytics allow you to do?

Question 32
What is the benefit of using digital data?

Question 33
Why should you avoid focusing on collecting as much data as possible?

Question 34
Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

Question 35
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

Question 36
When trying to increase the product sales on your website, one way to achieve this is to_________?

Question 37
Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

Take a business global
Question 38
If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?

Question 39
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

Question 40
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible

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