Hubspot Inbound Marketing Certification Exam Answers 2020

Hubspot Inbound Marketing Certification Exam Answers. 100% Correct Answers ✅. Earn the prestigious Hubspot Inbound Marketing Certification & become an Inbound Marketing Expert

Question 1

All of the following are examples of a SMART goal EXCEPT:

• Increase year over year traffic by 30%.
  
• Significantly reduce the amount of time the team spends on creating content.
  
• Add five new content formats to the website by end of year.
  
• All of the above are SMART goals.
  

Question 2

Which of the following is NOT a category you should organize your content audit by?

• Buyer’s journey stage
  
• Content length
  
• Marketing funnel stage
  
• Content title
  

Question 3

True or false? Social media is a key driver for word-of-mouth marketing.

• True
  
• False
  

Question 4

True or false? One of the best uses of Twitter is networking in private groups.

• True
  
• False
  

Question 5

Which network has the longest life for a piece of content?

• Facebook
  
• Linkedin
  
• Snapchat
  
• Pinterest
  

Question 6

On which social network should you share content most frequently?

• Facebook
  
• Linkedin
  
• Twitter
  
• Pinterest
  

Question 7 

What is Snapchat’s largest age demographic?

• 12 years to 24 years
  
• 18 years to 30 years
  
• 22 years to 35 years
  
• 30 years to 50 years
  

Question 8

What Is Social Engagement?

• Having conversations with individuals talking about your industry, brand, products, and services
  
• Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more
  
• Tracking, analyzing, and responding to conversations across the internet
  
• Participating in art, music, and government
  

Question 9

True or false? Social listening can help you find leads.

• True
  
• False
  

Question 10 

True or false? Social content is only used during the attract and delight stages of the inbound methodology.

• True
  
• False
  

Question 11 

Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.

• an influencer marketing agency
  
• paid advertising
  
• social listening
  
• animated .gifs
  

Question 12 

Fill in the blank: Instagram stories are a great way to _____________.

• demonstrate complex concepts quickly and easily
  
• directly message a customer to answer a question
  
• deliver video podcasts
  
• drive traffic and engagement
  

Question 13 

True or false? It’s necessary to conduct a social media audit every 2–3 years.

• True
  
• False
  

Question 14 

All of the following are metrics you need to track in your social media audit EXCEPT: 

• Engagement
  
• Bounce Rate
  
• Content performance
  
• Content publish times
  

Question 15

What is a social media audit?

• A hard look at the data from all your social accounts and the social conversations about your brand and your competitors
  
• A method to direct your audience in all channels to the best way they can have a conversation with you
  
• A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before
  
• A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads
  

Question 16 

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer person.

• True
  
• False
  

Question 17 

Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.

• Hotjar
  
• Google analytics
  
• Quora
  
• Buzzsumo
  

Question 18 

True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.

• True
  
• False
  

Question 19 

All of the following are helpful ways to promote your pillar pages on your website EXCEPT:

• Top navigation
  
• A dedicated section with a CTA near the top of the homepage
  
• A link on every website page even if the content isn’t relevant
  
• All are true
  

Question 20 

Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.

• Panda
  
• Hummingbird
  
• RankBrain
  
• Penguin
  

Question 21 

True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.

• True
  
• False
  

Question 22 

True or false? A resource pillar page should only be made up of internal website links.

• True
  
• False
  

Question 23 

What is lead nurturing's three-pronged approach for delivering helpful content?

• Timely, efficient, and targeted
  
• Timely, contextual, and process-based
  
• Effective, efficient, and targeted
  
• Targeted, persona-driven, and contextual
  

Question 24 

Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

• The software that exists with the goal of automating your marketing actions
  
• Automation tools to help automate sales-specific actions
  
• The thought process behind delivering information in lead nurturing
  
• The software that is used for your entire inbound strategy
  

Question 25 

What are three key elements that any lead nurturing strategy will need?

• Contact management, segmentation, and the buyer’s journey
  
• Buyer personas, the buyer’s journey, and lead nurturing software
  
• Lead nurturing software, contact management, and segmentation
  
• Segmentation, buyer personas, and the buyer’s journey
  

Question 26

Fill in the blank: Contact management is a __________.

• strategy that focuses on using a software program to easily store and source a contact’s information
  
• tool for managing your contacts
  
• tool-agnostic strategy for managing your contacts
  
• process for how you track the email deliverability rate of your contacts
  

Question 27

What are the three stages of the buyer’s journey?

• Awareness, consideration, and decision
  
• Attract, consideration, and delight
  
• Awareness, consideration, and conversion\
  
• Awareness, decision, and delight
  

Question 28 

True or false? You can nurture both your leads and your customers.

• True
  
• False
  

Question 29

Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.

• SMART goal
  
• Conversion path
  
• Lead nurturing campaign
  
• Content strategy
  

Question 30

Why are conversations important in an inbound strategy?

• You need to have conversations with your team once you know what inbound is all about
  
• Conversations are only for outbound marketers. Content and promotion are for inbound marketers
  
• Conversations can deliver your content in a consistent and relationship-focused way.
  
• Conversations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space.
  

Question 31

What is a conversational growth strategy?

• The long-term planning, creation, and management of your content marketing efforts
  
• The delivery of the right message to the right person at the right time, every time
  
• The creation and management of your combined conversion efforts
  
• The long-term planning, creation, and management of your professional network
  

Question 32

What are the steps to implementing a conversational growth strategy?

• Think, Plan, Build
  
• Think, Plan, Grow
  
• Think, Optimize, Chat
  
• Chat, Spend, Share
  

Question 33

Which three elements are important to consider when determining if you should start to automate a conversation on your website?

• That it is repeatable, predictable, and impactful.
  
• That it is significant, cheap, and easy.
  
• That it is purposeful, replicable, and impactful.
  
• That it is relationship-focused, replicable, and easy.
  

Question 34

What role does optimization play in your conversational growth strategy?

• Unlike conversions, conversations are evergreen and don’t need to be optimized.
  
• As conversations are unique exchanges with many website visitors, they cannot be optimized.
  
• Conversations need to be optimized once every four months.
  
• You need to iterate and optimize your conversations over time.
  

Question 35

What is the definition of a buyer persona?

• A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  
• A lead in your database
  
• A true view of your personas
  
• A completely fictional representation of your ideal customer based on real data and some select educated speculation
  

Question 36

True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

• True
  
• False
  

Question 37

True or false? An effective conversion path must include a landing page.

• True
  
• False
  

Question 38 

How do you calculate a conversion rate?

• Divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.
  
• Divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.
  
• Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.
  
• Divide your total number of website visitors by your total number of company employees.
  

Question 39

Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:

• Adding more buttons to your page to frame the conversion
  
• Removing the navigation bar
  
• Using simple, compelling copy to frame your content offer
  
• Experimenting with the design or layout of the page
  

Question 40

What is the difference between reporting and analytics?

• Reporting explains what has happened, while analytics is an attempt to explain why something has happened.
  
• Analytics explains what has happened, while reporting is an attempt to explain why something has happened.
  
• Trick question! There isn’t one.
  
• Reporting is for journalists, while analytics is for marketing, sales, and services representatives.
  

Question 41

Fill in the blank: a conversion path is the method by which you encourage someone to __________.

• move down your funnel
  
• visit your site from social media
  
• spend 30 minutes or more on your website
  
• read your well-crafted automated email
  

Question 42

You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?

• 8.3%
  
• 16.6%
  
• 33.3%
  
• 50%
  

Question 43

True or false? Conversion optimization is NOT an iterative process.

• True
  
• False
  

Question 44

True or false? Conversion optimization can positively impact your return on investment.

• True
  
• False
  

Question 45

Conversion optimization is __________.

• investment that produces reliable month-over-month growth
  
• focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey
  
• the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action
  
• the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity
  

Question 46

What are the steps of conversion optimization?

• Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data.
  
• Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data.
  
• Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.
  
• Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.
  

Question 47

You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?

• You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue.
  
• You could increase the chances of your current traffic choosing to convert and move down your funnel.
  
• You could invest additional resources in your sales team.
  
• You could increase the budget of your services team.
  

Question 48

You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?

• I think this change will work because I know my buyer persona really well.
  
• By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs.
  
• The conversion rate will increase by 87%. Constant change on product and services pages increases trust.
  
• By changing this page’s copy, the conversion rate will increase.
  

Question 49

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

• The latest trip that your agency organized for a family
  
• The affordable pricing of your family-friendly vacation packages
  
• The best family-friendly vacation destinations
  
• Why your agency provides the best experience for families
  

Question 50

Your boss wants a report on the success of your blog. What information should you NOT analyze?

• Number of views for each post
  
• Popular articles by topic, author, or promotion channel
  
• Number of clicks on the offer within the post
  
• Number of keywords per blog post
  

Question 51

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

• “That’s a good idea. We want to attract the most qualified visitors with our posts, so we should help people understand our business.”
  
• “That’s not a good idea. We’re trying to attract new visitors with our posts. These people haven’t yet heard of our company. If we write about ourselves, they won’t find us organically.”
  
• “That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.”
  
• “That’s not a good idea. The more focus our blog can have, the better. We need to decide between company news, service, and corporate event announcements.”
  

Question 52

Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?

• “Request Your Free Consultation”
  
• “Your Custom Quote Is Waiting for You”
  
• “Download a Team Communication Guide”
  
• “Download Our Pricing Guide”
  

Question 53

All of the following elements will help readers easily digest the content of a blog post EXCEPT: 

• Images
  
• Calls-to-action
  
• Bolding
  
• Whitespace
  

Question 54

What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.

• You must have a business page by Facebook.
  
• You have access to analytics.
  
• You can have up to 10,000 followers.
  
• You can add a mission statement.
  

Question 55

Why would you want to conduct a social media audit? Choose all that apply.

• To track a new campaign you are developing
  
• To discover trends you can use to create or modify social media campaigns
  
• To receive valuable insight into customer sentiment and perception of your brand
  
• To help you determine where you may have broken website links
  

Question 56

Fill in the blank: If lead nurturing is the content, then segmentation is __________.

• how content is created
  
• a contact management strategy
  
• how you provide context
  
• None of the above
  

Question 57

What is an example of a great value offer?

• Educational videos
  
• Free tools
  
• Blog posts
  
• Whitepapers
  
• All of the above
  

Question 58

Why is goal setting important to inbound marketing?

• Creates alignment among your marketing, sales, and services teams
  
• Helps you measure the success of your inbound marketing efforts
  
• Gives you guard rails for your content
  
• All of the above
  

Question 59

What three criteria should you use when deciding to automate a conversation on your website? 

• That it is significant, cheap, and easy.
  
• That it is purposeful, replicable, and impactful.
  
• That it is repeatable, predictable, and impactful.
  
• That it is relationship-focused, replicable, and easy.
  

Question 60

What area(s) can you experiment with when you’re optimizing a conversion opportunity?

• The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.)
  
• Any copy on or surrounding the conversion opportunity
  
• Supporting images, links, headlines, testimonials, social proof
  
• All of the above
  

Question 61

How Can You Apply Flywheel Thinking To Your Company’s Budget?

• By investing as much money into things that drive customer happiness—such as support teams and product improvements—as you do into acquiring new customers through marketing and sales.
  
• By making sure funds are evenly distributed to each section of the flywheel. Marketing, sales, and customer support should each have equal proportions of the overall budget.
  
• If your flywheel is truly successful, you won’t need to allocate resources to marketing at all because customer word of mouth will provide all of your new prospects.
  
• If your flywheel ever slows down, you can speed it back up by funding more customer discounts.
  

HOW TO TAKE HUBSPOT INBOUND MARKETING CERTIFICATION EXAM?

1. Go to HubSpot Inbound Marketing Course page.
   
2. Click on Start the Course. Sign Up and Login.
   
3. Scroll down the left navigation pane > Click on 'Exam'
   
4. Then, Click on ‘Start Exam’ button (Bottom Right)
   

HubSpot Inbound Marketing Certification Exam comprises a total of 60 questions. Each question has multiple choices.

Rules:

✅ You have 3 hours to complete Hubspot Inbound Marketing Certification Exam

✅ If you do not pass, you have to wait for 12 hours for another attempt

✅ You to have correctly answer 45/60 questions correctly to pass the exam and earn the prestigious Hubspot Inbound Marketing Certification

✅ Be Careful! You can't go back and change your answers once they're submitted.

The post Hubspot Inbound Marketing Certification Exam Answers 2020 appeared first on iAppnalysis.
April 24, 2020 at 10:30PM