Google Ads Apps Assessment Answers 2020

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Google Ads Apps Assessment Answers

Question 1

Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct Responses

Scale
Strategy
Goal setting
Efficiency

Question 2

Kyle's making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

At the end of the ad.
During the entirety of the ad.
At the beginning of the ad.
Midway through the ad.

Question 3

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Some users download apps and then forget about them.
Users who haven't yet downloaded an app might need extra incentive.
Apps can be accidentally uninstalled.
A significant percentage of app users churn after three months.

Question 4

Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

Reach, demographics, reporting
Reporting, simplicity, demographics
Reach, relevance, simplicity
Reporting, relevance, simplicity

Question 5

Harry's about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

App notifications
App interactions
App installs
App engagement

Question 6

Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

Reporting
Budget setting
Optimization
Decision making

Question 7

In what way do Google App campaigns simplify the ad creation process?

The system analyzes App campaigns run by similar businesses and identifies the best settings for your ads.
The system will run a simulation to analyze how your app works, then design ads based on what it finds.
If video or image assets aren't manually uploaded, content may be pulled from the app store listings.
Content is taken from the website and social media associated with the app to design different ad formats.

Question 8

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses

Machine learning is more capable of interpreting human emotion.
Machine learning reduces human bias and common errors.
Machine learning can analyze millions of signals and placements in real time.
Machine learning can have a better understanding of business objectives.

Question 9

What are the two key components of a high-quality app experience?

Technical performance and user experience
User experience and video quality
Technical performance and personalization
Personalization and video quality

Question 10

Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct Responses

Video download
Register
Application submission
Sign-in

Question 11

Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

A demonstration video
A final URL
Various images
Headline and description text

Question 12

Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct Responses

Ad schedule
App settings
Location
Search queries
Keywords

Question 13

Nicky's account manager asked her to include minimal or no text overlay in the image assets she's using in a Google App campaign. Why is that?

Image assets tend to load slower on mobile devices when there's text overlay.
Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.
Image assets with text overlay can only be shown on some Google inventory.
Google Ads policies don't allow more than 25% overlay text on an image asset.

Question 14

What important role does app promotion play in the mobile gaming industry?

App promotion helps users discover new games to download.
App promotion alerts gamers of the latest industry news and information.
App promotion encourages gamers to use hardware to improve their gameplay.
App promotion helps convert mobile gamers into console and PC gamers.

Question 15

Which of the following definitions describes "Events" in relation to app measurement?

Actions that people perform in an app.
A limited-time promotion in an app.
When an app is on sale in the app store.
A way to market to potential users.

Question 16

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.) Select All Correct Responses

Download button
Icon
Description
Font type
Hero image/video

Question 17

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

A food delivery company running a campaign to get new users.
An outdoor retailer running a campaign to drive more in-app purchases.

tCPI
tCPA

Question 18

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

Question 19

Roger's added text, image, and video assets to his ad group, but he isn't familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

To divert traffic to a webpage.
To serve lead forms.
To create interactive ads.
To create audio-only ads.

Question 20

What are the three tracking solutions for Google App campaigns?

Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
Google Analytics for Firebase, app attribution partners, Google Ads Analytics.
Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.

Question 21

Which statement summarizes a Google App campaign?

A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don't own.
An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
A Google tool that automatically creates an app based on an advertiser's website and supplied content.

Question 22

Janelle's running a Google App campaign and knows that although it's powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.). Select All Correct Responses

Janelle can evolve campaign strategy over time.
Janelle can set location targeting at the ad group level.
Janelle can set bids and budgets strategically.
Janelle can adjust bids daily to ensure the campaign stays on target.
Janelle can provide the system with abundant data and time.

Question 23

Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.). Select All Correct Responses

Increased customer lifetime value
Additional sales
Increased profits
Decreased costs
Wider customer base

Question 24

For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct Responses

Audience
User location
Message
Ad schedule
Theme

Question 25

Rita's working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Initiate a code freeze on app development.
Initiate a full app rebuild.
Conduct market research.
Conduct competitor surveys.

Question 26

Which app type is the most downloaded on Google Play?

Shopping apps
Gaming apps
Business apps
Sports apps

Question 27

At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

Campaign level
Ad group level
Reporting level
Asset level

Question 28

Betty's manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses

Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
Make adjustments to the campaign in reaction to hourly fluctuations in performance.
Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
Provide the system with ample, meaningful data and the time to process it.
Keep an eye on strategy and objectives, evolving them over time as needed.

Question 29

Clara's colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

A recommendation of the bid she should set to compete against similar businesses.
An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
A recommendation of bid adjustments, based on different times of the day and week.
An estimate of the total number of impressions the app will receive across Google's inventory.

Question 30

Oscar's been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Portraying people using the app.
Comparing the app against other industry apps.
Showing the app and its functionality.
A behind-the-scenes look at how the app was made.

Question 31

Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

Research device usage and connectivity within Latin America.
Launch the app in Latin America, before translations are complete to test the market.
Launch first in Latin American markets with more than five million residents.
Customize the app’s UX and expand payment methods relevant to Latin America.
Research specific market culture and productivity tool usage in Latin America.

Question 32

Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.

Link your analytics tool to your Google Ads account.
Pick an analytics tool to track conversions.
Import your data from your analytics tool to Google Ads.

Question 33

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

A fitness company with a large website user base that's about to launch its new app.
An education company with a large app user base that's assigned values to the specific actions users take within the app.
A finance company with a small app user base that wants to drive additional app installs.
A travel company with a large app user base that hasn't yet set values for the key actions users take within the app.

Question 34

What are the four types of ad assets available in Google App campaigns?

HTML4, Image, Video, Text
Text, Video, HTML5, Audio
HTML5, Image, Video, Text
Image, Text, Audio, Video

Question 35

Why should companies with physical locations embrace app usage?

Apps inform potential customers of opening and closing hours.
Mobile apps help build brand and website awareness.
Apps encourage potential customers to subscribe to their newsletter.
Over half of consumers use mobile apps when shopping in-store.

Question 36

Google App campaign objectives should depend on which of the following?

Reviews left by people using the app
The objectives of similar businesses
The stage of app maturity
Short-term events in relevant industries

Question 37

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

Question 38

Carol wants to review view-through conversions for her Google App campaign but doesn't know where to find this data. What should she do?

View-through conversions isn't a default column in the performance report. She should customize her columns to include it.
View-through conversions isn't a default column in the performance report. She should add her total interactions with her total conversions.
She should look at total conversions, which automatically include view-through conversions.
View-through conversions isn't a default column in the performance report. She should find the view-through conversions in the asset report.

Question 39

Shayley's reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?

Shayley will be taken to a Google search page with "hiking boots" pre-populated as her search term.
Shayley will be taken directly to the hiking boots section of the OneStop app.
Shayley will be taken to the app store listing, prompting her to download the OneStop app.
Shayley will be taken to the hiking boots section of the OneStop website.

Question 40

Which components of a Google App campaign allow marketers to reach valuable users?

Segmented data taken from surveys.
Conversion tracking and machine learning.
Reviews left on an app listing.
Industry insights purchased from third-party companies.

Question 41

An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.) Select All Correct Responses

Stage of app maturity
Competitor strategy
App specific goals
Annual revenue
Business goals

Question 42

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses

Deep linking
App and Web properties in Google Analytics
Google Ads SDK platforms report
Cross-platform report in Google Analytics

Question 43

How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?

The system suggests proven data based on similar businesses from the same industry.
The system can immediately identify the best ad assets submitted by a marketer.
The system automatically creates ads, with zero human input required.
The system automatically tests different ads to determine what works best.

Question 44

How do the majority of app downloaders discover apps?

Through digital sources
Through billboard advertising
Through television commercials
Through magazine placements

Question 45

Lilly added text and image assets to her Google App campaign ad group, but she doesn't have a video to upload. Her App campaign may do which of the following actions?

Dismiss video ads completely, and focus on other submitted ad assets.
Automatically record some footage of the app, and use it for a video ad.
Automatically make a video based on the App Store or Google Play assets and information.
Crawl YouTube for a video relevant to the app, and use it for a video ad.

Question 46

What are two reasons why businesses should consider building a mobile app? (Choose two.) Select All Correct Responses

The number of users on mobile devices continues to grow.
People are spending more time using apps.
A mobile app will encourage users to visit their website.
A well-performing app can directly improve website usage.

Question 47

What two things are marketers realizing as machine learning becomes more widely used? (Choose two.) Select All Correct Responses

Automated campaigns outperform humans when it comes to creative work.
Machine learning is a key component in building relationships with clients.
Automated campaigns rely on human guidance and intelligence for success.
Expertise in machine learning and automated systems is more valuable than ever before.

Question 48

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he's not sure what that means. What does a view-through conversion mean for George's Google App campaign?

It's when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
It's the total number of times a user has seen an ad before eventually completing a conversion.
It's a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
It's when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Question 49

What are two ways to achieve creative excellence in Google App campaigns? (Choose two.) Select All Correct Responses

Introduce one asset type at a time, to eventually identify which type works best.
Improve and optimize the asset mix based on insights from the asset report.
Follow best practices for uploading a diverse and comprehensive asset mix.
Invest a lot of time reviewing the assets being used by similar businesses.

Question 50

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

The budget of the campaign is automatically increased with each asset type added.
The system can automatically create individual ad groups to accommodate each asset type.
The system has flexibility to create individual ads that best move a user to install or take action in the app.
The system can identify the best-performing assets from the portfolio, then create more based on them.

Question 51

Which two in-app actions are examples of those relevant to the retail industry? (Choose two.) Select All Correct Responses

Add to cart
Tutorial completion
Coupon redemption
Hotel room selection

Question 52

What drives impact at scale for Google App campaigns?

Machine learning
A Google-designated team
Third-party support from Google partners
The YouTube video network

Question 53

Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

They're an effective way to directly compare conversion data against similar businesses.
They provide additional conversion data, so better business decisions can be made.
They offer insights into video assets, so best-performing ones can be given priority.
They unlock additional segmentation options for placements that occur on YouTube.

Question 54

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn't have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

The content within the app’s Google Play and Apple App Store listings.
The website associated with the app in question.
The associated images and videos on Google Images and YouTube.
The existing Display Network and/or Video campaigns within the same Google Ads account.

Question 55

Cosmetics brand Lit Looks isn't getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

A carousel video asset.
A 60-second landscape video asset.
A 60-second portrait video asset.
A square video asset.

Question 56

Sandra's creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.

Increasing user volume
Driving specific in-app actions
Handling churn management

Question 57

What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses

Apps generate higher conversion rates.
Apps have lower abandonment rates.
Apps are guaranteed to run faster than mobile sites.
Apps automatically look better than mobile sites.
Apps have higher average order values.

Question 58

Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

3M sites and apps in the Google and YouTube networks
Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network
Google Search, Google Play, Discover, Gmail, and Google Maps
Gmail, Google Search, Google Play, and 3M videos in the YouTube network

Question 59

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

App downloads are growing year over year.
Apps deliver better brand awareness than websites.
While on mobile devices, users spend the majority of time in apps.
Apps require minimal maintenance.

Question 60

Which statement is true regarding Conversions in a Google App campaign?

They describe when a user leaves a review about the app on the app listing.
They're specific events that matter most to a business.
They're any action a user performs when using the app.
They're the total number of users who have installed the app.

Question 61

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses

Assign specific values to different in-app events.
Analyze a cross section of reviews left on her app store listing.
Use longer lookback windows when analyzing data.
Create a detailed survey to send to her most active users.

Question 62

Desmond has an online library full of quality images of his app. What's the maximum number of image assets Desmond can add to one ad group within a Google App campaign?

Question 63

What kind of positive impact will machine learning have on the advertising industry?

Machine learning builds great customer relationships.
Machine learning measures performance more effectively.
Machine learning creates company strategies.
Machine learning delivers relevant ads to each customer.

Question 64

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Growth
Launch
Maturity
Engagement

Question 65

Luca's running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online's listing on Google Play? (Choose two.) Select All Correct Responses

Information on the Play listing page is used by Google App campaigns as creative assets.
World News Online customers have higher expectations than average users.
A high-quality listing will encourage downloads by users from the Google App campaign.
Information on the Play listing page is used for app push notifications.

Question 66

An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

Include app store badges and brand logo for credibility.
Include large text for accessibility.
Include large borders for image clarity.
Include the maximum of 20 images for coverage.
Include images with high pixel density for visibility.

Question 67

When setting up a new Google App campaign, which three settings must be made at the campaign level?

Ad formats, budget, language
Ad formats, budget, location
Ad formats, language, location
Budget, language, location

Question 68

Hiroko's manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses

Evolve the strategy.
Update campaign settings daily.
Provide a lot of good data.
Set boundaries.
Adjust bids regularly.

Question 69

What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select All Correct Responses

Time
Bid changes
Data
HTML5 assets

Question 70

What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.) Select All Correct Responses

Machine learning produces results that align with defined campaign goals.
Machine learning evolves campaign goals automatically, without input.
Machine learning sets campaign bids and budgets automatically.
Machine learning saves time by analyzing hundreds of signals automatically.

Question 71

A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

Set the campaign's daily budget slightly higher than originally planned.
Set the campaign's daily budget triple than originally planned.
Set the campaign's daily budget initially less than planned, then double it right before deadline.
Set the campaign's daily budget as planned initially, then fluctuate it on a weekly basis.

Question 72

For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

Every two to three months.
Every month.
Every week.
Every two to three days.

Question 73

What's an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

It provides unlimited reporting on up to 250 distinct events.
It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
It doesn't require editing an app's code or using a third-party analytics tool.
It helps make your measurement more comprehensive.

Question 74

Why doesn't machine learning happen immediately after starting a Google App campaign?

The system starts by learning from manual management.
There's a lot of data needing to be processed.
Other campaigns in the account need to be analyzed first.
Manual input is needed from Google employees.

Question 75

Poppy's setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

A focus on "Install volume" while targeting "All users".
A focus on "In-app actions".
A focus on "In-app actions" while targeting "Users who have interacted with the app previously".
A focus on "Install volume" while targeting "Users likely to perform a specific in-app action".

Question 76

What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses

Driving app downloads
Responding to user feedback
Encouraging app usage
Generating app reviews

Question 77

Which of the following roles does an app play in overall business strategy?

Driving as much traffic as possible to a .com website.
Delivering a great user experience as part of the customer journey.
Identifying the most important audiences for your business.
Improving the average order value of your customer base.

Question 78

What should you keep in mind when selecting events to measure in a Google App campaign?

Pick an event with significant value, regardless of how often it occurs.
Pick an event that matters to your business and occurs frequently.
Pick an event that can be compared against similar apps.
Pick an event with low value that happens on a very significant basis.

Question 79

Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

Themed ad groups are used to create and deliver relevant ads to travelers with different interests.
Themed ad groups are used to set budgets by traveler interest.
Themed ad groups are used to create and deliver ads in different languages to different travelers.
Themed ad groups are used to adjust bids by traveler interest.

Google Ads Apps Knowledge Check Assessment

Question 1

Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses

To help users discover the app
To increase user engagement with the app
To drive phone calls to customer service
To determine if the app is useful

Question 2

How do Google App campaigns help both marketers and users? Select the best answer.

By delivering a relevant ad to the right user at the right time
By delivering relevant ads to users on YouTube
By delivering as many ads as possible to the same user throughout the day
By delivering ads to as many users as possible

Question 3

Why is conversion tracking critical for Google App campaigns? Select the best answer.

Data captured with conversion tracking powers the machine learning that's at the heart of Google App campaigns
Conversion tracking provides insights that help shape push notifications for your apps
Conversion tracking enables you to understand individual user preferences
Data captured with conversion tracking can be used to target specific users

Question 4

When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.

Budget, language, location
Ad formats, budget, location
Ad formats, budget, language
Ad formats, language, location

Question 5

Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours? Select the best answer.

Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
Ad groups target users based on their past travel history
Ad groups allow a marketer to set different budgets for each theme

Question 6

Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers. Select All Correct Responses

Strategy
Goal-setting
Creativity
Efficiency

Question 7

Your manager is questioning the need for you to spend time on your new Google App campaign, since "machine learning is doing everything." What are three things you can tell your manager you're doing to guide the campaign? Select the best answers. Select All Correct Responses

Provide the system with ample, meaningful data and the time to process it
Keep an eye on strategy and objectives, evolving them over time as needed
Create helpful boundaries for the system to work within by setting a thoughtful bid and budget
Make adjustments to the campaign in reaction to hourly fluctuations in performance

Question 8

You've just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct Responses

Review the campaign's existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
Use the asset report to see which assets are low-performing and gradually swap them out for new ones
Review the asset report, but wait another month before taking action – it's too soon to know how well the existing assets are performing
Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones

Question 9

You're running an App campaign for OneStop, an international clothing retailer, and you're trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers. Select All Correct Responses

Are view-through conversions being measured and valued appropriately?
How are users moving between OneStop's app and web properties?
Which of OneStop's app users have the highest long-term value?
How effective is deep linking at getting new users to install the OneStop app?

Question 10

You're running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online's listing on Google Play. Select the best answers. Select All Correct Responses

Information on the Play listing page is used as creative assets in App campaigns
A high-quality listing will encourage downloads by users from the App campaign
World News Online customers have higher expectations than the average user
Information on the Play listing page is used for App push notifications.