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Amazon Sponsored Ads Accreditation Assessment Answers - Amazon Advertising Answers

Amazon Sponsored Ads Accreditation Assessment Answers. 100% Correct Answers. Earn the Amazon Sponsored Ads Certification and become an Amazon Ads Expert.


Question 1

True or false? If an advertiser's goal is sales efficiency, they should decrease bids on keywords with high ACOS.


  • True
  • False

Question 2

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?


  • New-to-brand
  • click-through rate
  • Cost-per-click
  • spend

Question 3

Climato needs to report on how much they've spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?


  • search term report
  • placement report
  • performance over time report
  • advertised product report
  • targeting report

Question 4

In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?


  • attributed sales
  • conversion rate
  • ACOS
  • % of orders new-to-brand

Question 5

Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responses


  • Sponsored Brands
  • Sponsored Products
  • neither of these ad types

Question 6

Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?


  • increase the bids on those keywords
  • add more ASINs to their campaign
  • remove ASINs from their campaign
  • add those keywords as negative keywords

Question 7

True or false? Cancelled orders are not included in sales attribution metrics.


  • False
  • True

Question 8

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses


  • Nothing, they should leave their campaign alone as long as it's not over spending.
  • add more keywords to increase visibility
  • increase bids on high-performing keywords

Question 9

Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category 'automotive floor mats'. Which targeting method did they use?


  • Product targeting
  • Keyword targeting

Question 10

Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability? Select All Correct Responses


  • Sponsored Brands
  • Sponsored Products

Question 11

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword "denim jacket." A customer searches for "denum jacket." Based on this, which of the following is a true statement?


  • The ad will definitely serve.
  • The ad will not serve due to a negative match.
  • The ad may serve regardless of the misspelling.
  • The ad will not serve due to the misspelling.

Question 12

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACoS for the campaign?


  • increase bids on high-performing keywords
  • remove the underperforming ASINs from their campaign
  • increase visibility by adding ASINs to the campaign
  • increase visibility by adding more keywords

Question 13

Which of the following will notify advertisers when their campaign has run out of budget during the Select All Correct Responses


  • bulksheet reports that compare daily budget and spend
  • email notifications
  • text alerts
  • Advertising Console

Question 14

How is advertising cost of sales (ACOS) calculated?


  • ad spend / attributed sales
  • ad spend x attributed sales
  • ad spend / clicks
  • ad spend x clicks

Question 15

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?


  • decrease bids on low performing keywords
  • add new keywords
  • add negative keywords
  • remove underperforming keywords

Question 16

Which of the following is an example of a brand halo conversion?


  • A customer clicks on a brand's sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
  • A customer clicks on a brand's sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.
  • A customer clicks on a brand's sponsored ad for tennis shoes but does not make a purchase.
  • A customer clicks on a brand's sponsored ad for tennis shoes and then purchases those shoes.

Question 17

Which of the following ACOS indicates the more efficient advertising campaign?


  • 50%
  • 35%
  • 12%
  • 95%

Question 18

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?


  • placement report
  • targeting report
  • performance over time report
  • advertised product report
  • search term report

Question 19

Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses


  • Coffee Fizz with an average 4.5 star rating
  • Sonix Boom with 5 customer reviews
  • Their top selling product, Tea Fizz
  • Citrus Fizz with 50 customer reviews

Question 20

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?


  • add more quality ASINs
  • add only best-selling ASINs
  • add 5 ASINs per campaign
  • none of these

Question 21

Which best describes Sponsored Brands?


  • Promotes individual products
  • Appears within product detail pages and search results
  • Directs only to product detail pages when clicked
  • Features a custom headline and logo or image

Question 22

If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?


  • Geotargeting
  • Keyword targeting
  • None of these
  • Product targeting

Question 23

Examine this product detail page. Which of the following elements is not retail ready? 


  • Title
  • Reviews
  • Images
  • Rating

Question 24

True or false? Sponsored Products allow you to target by keyword, ASIN, or category.


  • False
  • True

Question 25

True or false? Optimizing the enhanced content section can improve organic SEO.


  • True
  • False

Question 26

Sports Lab wants to increase their overall sales. They will use _______ to advertise their best-selling product, and __________ to drive traffic to their entire product offering.


  • Sponsored Products, Sponsored Brands
  • Sponsored Products, Sponsored Products
  • Sponsored Brands, Sponsored Products

Question 27

Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?


  • $0.86
  • $0.85
  • $0.79
  • $0.77

Question 28

What is the minimum number of customer reviews a product should have to be considered retail ready?


  • 15 reviews
  • 25 reviews
  • 10 reviews
  • 18 reviews

Question 29

Which of the following search terms would be considered a phrase match for the keyword "cat litter?"


  • "pine cat litter“
  • "feline clay litter“
  • "pine kitty litter“
  • "litter for cats“

Question 30

Gini's Jewelry has been using Amazon's sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?


  • Manual targeting
  • Automatic targeting

Question 31

If an advertiser's goal is for campaign efficiency, which ASINs should they avoid using? (Select 2). Select All Correct Responses


  • ASINs with 5 star reviews
  • ASINs with 2 star reviews
  • ASINs that have low sales
  • Best-selling ASINs

Question 32

Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, "Good gifts for mom." Which sponsored ad could they use? Select All Correct Responses


  • Sponsored Brands
  • Sponsored Products

Question 33

What is the minimum star rating a product should have to be considered retail ready?


  • 4 stars
  • 4.5 stars
  • 3 stars
  • 3.5 stars

Question 34

SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case? Select All Correct Responses


  • Sponsored Products
  • Sponsored Brands

Question 35

Which of the following choices would likely require the highest bid amount?


  • broad match
  • brand keyword
  • exact match
  • phrase match

Question 36

Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?


  • Automatic targeting
  • Manual targeting

Question 37

With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?


  • Geotargeting
  • Keyword targeting
  • None of these
  • Product targeting

Question 38

Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?


  • The campaign will pause until inventory is replenished.
  • Lamar will be notified, but the campaign will continue to run.
  • The campaign will continue to run.
  • The campaign will end.

Question 39

True or false? The "adjust bids by placement" setting for Sponsored Products will not work with dynamic bids.


  • True
  • False

Question 40

Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?


  • downloadable reports
  • Advertising Console

Question 41

Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?


  • loose match
  • close match
  • Compliments
  • substitutes

Question 42

True or false? The product detail page should NOT include "what's in the box" shots as it may lead to confusion for shoppers.


  • True
  • False

Question 43

Fabian is checking his client's product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?


  • Enhanced content includes a video.
  • There are 15 customer reviews.
  • There are 5 items left in stock.
  • Product is rated 4 out of 5 stars.

Question 44

TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for "Apple computer accessories." Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?


  • phrase match
  • broad match
  • negative phrase match
  • exact match

Question 45

GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?


  • The campaign automatically continued running on Tuesday
  • The campaign paused until GreenTree increased the budget on Wednesday
  • The campaign automatically ended on Tuesday
  • The campaign paused until automatically resuming on Wednesday

Question 46

Which of the following is an optimal main image?


  • C
  • B
  • A

Question 47

True or false? Brands that only sell products and services OFF Amazon can leverage Amazon's sponsored ads.


  • False
  • True

Question 48

True or false? Sponsored ads are bought by impression (CPM).


  • True
  • False

Question 49

Which of the following is NOT included in the retail readiness checklist?


  • inventory
  • delivery method
  • description
  • customer reviews

Question 50

Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword "computer" for this ad. Which principle explains why her ad may not display?


  • engagement
  • relevancy
  • ad spend
  • cost-per-click

Question 51

True or false? It's possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.


  • True
  • False

Question 52

Sponsored ads are generally used for which objective?


  • To reach customers with high purchase intent
  • To drive customer loyalty
  • To reengage previous customers
  • To increase brand awareness

Question 53

Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?


  • Yes
  • No
  • Not enough information

Question 54

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?


  • fixed bids
  • dynamic bids - up and down
  • dynamic bids- down only
  • automated bidding

Question 55

Which best defines a parent ASIN?


  • An ASIN under which all of a seller/vendor's ASINs are grouped.
  • An ASIN under which all products within a category are grouped.
  • The first ASIN created in a category.
  • An ASIN under which multiple variations of the product are grouped.

Question 56

Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?


  • A+enhanced marketing content/Enhanced brand content
  • product description
  • manufacturer content
  • enhanced customized content

Question 57

Bianka sees that her client has not been selected to present the Featured Offer ("Buy Box") on their product. What suggestion(s) should she give to her client? (Select 2). Select All Correct Responses


  • ensure pricing is affordable
  • ensure the product is in stock
  • increase the price of the product
  • stop selling the product

Question 58

What is Amazon's version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?


  • AZIN
  • ASON
  • ASKU
  • ASIN

Question 59

Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?


  • Amazon homepage
  • seller landing page
  • Store
  • product detail page

Question 60

Which of the following is included on a product detail page? (Select 2). Select All Correct Responses


  • order history
  • featured offer
  • images
  • Stores

HOW TO TAKE AMAZON SPONSORED ADS ACCREDITATION ASSESSMENT?


  1. Go to Amazon Advertising Learning Console page
  2. Create an Account and Login to Amazon Advertising Console
  3. Under Get Certified, click on Sponsored Ads Foundation Certification
  4. Then click on 'Sponsored Ads Foundation Certification Assessment'
  5. Click on ‘Start Exam’ button to launch the exam

Amazon Sponsored Ads Accreditation Assessment comprises a total of 60 questions. Each question has multiple choices.

Rules:

✅ You will have 120 minutes to complete the assessment
✅ If you do not pass, you can re-attempt the exam after 24 hours
✅ If you end the Amazon Sponsored Ads Accreditation Assessment early or the timer runs out, you will not pass and will not be able to resume where you left off.

✅ Be Careful! You can't review your answers once they're submitted.


The post Amazon Sponsored Ads Accreditation Assessment Answers appeared first on iAppnalysis.
May 01, 2020 at 09:38PM
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